The Spotlight 2017-09-15T19:30:24+00:00

The Spotlight

We are shining light on these winning natural products and stylists for their expertise to help you be the best natural you.

Moisture Love

Moisture Love is saving our tresses from being dry and dull by the same company that originally created Coco Curls. What makes Moisture Love different is its Hydralure Technology, formulated by Georgia Tech Engineer, Jeannell Darden. Moisure Love is a curated hair care collection focusing solely on providing us with a higher degree of moisturizing for all textures of hair. Moisture Love’s Hydralure technology is explained on their site as a pH balanced proprietary blend of plant based humectants and moisturizing agents that penetrate and affect the hair on a cellular level. What does that mean? It creates a bonding attraction between the hydration in the cells of your hair and that of the product to infuse longer lasting moisture; making  hair shinier, healthier and more manageable over time. [...]

Eden Bodyworks

Jasmin Lawrence, like most of us, suffered from hair damage and couldn’t find any natural products to nurse her hair back to health. Jasmine, unlike the rest of us, at the age of 11 went to the kitchen and concocted her own remedy. Today we have EDEN BodyWorks to help us by providing natural products that integrate wellness and beauty inspired by nature to restore and maintain the hair and body’s original design. Twelve years later, EDEN Bodyworks is available online and in store in the beauty aisle. Products to Try: Coconut Shea Cleansing Cowash Jojoba Monoi Deep Conditioner Coconut Shea Curl Defining Creme   Check them out here: Twist-out Tutorial Additional Video   - Children's hair tutorial

Alikay Naturals

We have Rochelle Alikay Graham-Campbell and her YaYa, who taught her the benefits of natural ingredients as a young girl in the Caribbean, to thank for Alikay Naturals. Alikay Naturals products have no petroleum, mineral oil, alcohol, parabens, sulfate or silicones. The products use the healing properties found in natural and organic ingredients to nourish and replenish moisture from inside out. You can find Alikay Naturals online or in store. Want to take it a step further? Sign up to be an Alikay Gyal brand ambassador.   Products to Try: Lemongrass Leave in Conditioner Honey and Sage Deep Conditioner Crème Brulee Curling Delight Check them out here: Review and demo by NaturallyNellzy Additional Videos Short Hair tutorial Yolonda Renee has a video using [...]


Techturized Inc. was founded in June 2012 by 4 African-American female engineers Jess Watson, Chanel Martin, Joy Buolamwini and Candace Mitchell, from Georgia Tech with a mission to transform the hair industry through science and technology. The company's first consumer brand is Myavana, a beauty technology company that specializes in healthy haircare science. With Myavna you may receive a one-time hair analysis or monthly membership of personalized recommendations on products, ingredients, regimens, and a local salon in your area - all according to your unique hair texture, type, and personal needs. Myavana vision is to provide personalized hair care capabilities for every female consumer around the world.   Check them out here:   In 2015, Myavana had a model call and selected people to receive a free analysis. Here is the video of [...]

E’TAE Natural Products

E’tae is celebrating 15 years of helping women and children have natural, healthy, and beautiful growing hair. E’tae was developed by Kisha Tomkins-Hudson, who was inspired by her daughter to develop a natural hair line. According to the site, Etae is a hair product line, that a restores, beautifies and manage all hair types. E’tae products can be found online, in store or you may step into E’tae salon and walk out with a glorious silk press E’tae is known for.   Products to Try: Carmel Deep Constructing Treatment Carmelux –Silk Protein Conditioner Buttershine Moisturizer – Moisturizing Hair & Scalp Cream Watch the silk press in action by My Thick Roots

Oyin Handmade

Jamyla Bennu, self-proclaimed the Grand Mixtress of Oyin, started in the kitchen mixing natural ingredients in 2001. By 2003, Oyin Handmade was born with the help of her husband Pierre Bennu, and in 2009 a boutique storefront opened in Baltimore, MD. Today you can order these products online, find it in major retailors or take it up a notch and have your tresses styled at Oyin Salon! Oyin, means Honey in Yoruba, and stands for the principles of sweetness, joy and love. Oyin is a family owned company that stand by those elements in order to inspire their customer’s daily acts of self-care.   Products to Try: Hair Dew – Daily Hair Quenching Lotion Greg Juice, Juices & Berries, and Frank Juice, aka “The Juices” – Nourishing Herbal Leave-In [...]